What are the ‘Nenis’?

The term arose to make fun of those who sell products on social networks, but it has been claimed to celebrate women who want to bring extra money home.

4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

For a few weeks the term “Nenis” has become popular on social networks in memes and posts on Facebook and Twitter. This term is used to refer to women who sell products on the internet and who deliver somewhere in the most populated cities in Mexico.

The word “Nenis” came up to make fun of these empowered women who through offers of second-rate clothes, makeup, jewelry and others to support spending at home. The name was born as a mockery of the phrase “Where do you deliver, nenis?” since these saleswomen usually distribute their products in subway stations or mid-points in cities.

In other words, the Nenis is the definition of the urban tribe that sells through social networks or WhatsApp and delivers product at a midpoint or even at home. They are known for phrases like “I’m going to close the order” and “I deliver at a close point, beautiful.”

“It is the last garment that I have, beautiful”

The name “Nenis” began as a classist and misogynistic mockery, but in recent days it has had a revaluation to refer to all the women who do everything they can to contribute to their homes and who, in every sense, are microentrepreneurs.

It is not surprising that women claim this term as a symbol of pride, because according to data from the National Institute of Geography and Statistics (INEGI), about 1.3 million women lost their jobs in the COVID-19 outbreak. For that reason many began to sell products to have extra money.

For this reason, Internet users have emerged to defend the “Nenis” as part-time entrepreneurs who manage to make / get their products, make campaigns on social networks, be mothers, professionals and distribute their merchandise to face the economic crisis.

It should be remembered that women are pillars of the national economy. According to Inegi , women are the majority in commerce, social services and restaurants, and accommodation services. However, in no state in the country are there more women than men who earn more than five minimum wages (26,508 pesos in the free zone of the northern border and 15,402 pesos in the rest of Mexico).

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