The changing landscape of marketing calls for even more education on the latest trends, and Eric Siu is here to help. October 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses digital marketing in the future and how you can adjust your […]
Even in the digital age, person-to-person outreach remains essential. October 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship […]
Launching a B2B product is no small task; fortunately, there are a few proven ways to expedite the undertaking. October 16, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. After months of development and platform changes on Facebook, Twitter, and LinkedIn, our company is finally preparing to launch a social lead […]
A brief guide to developing constructive consumer relationships. October 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely […]
(Reuters) — A 23-year-old law giving technology companies legal protection from lawsuits over user-generated content remains critical to the internet’s future, Alphabet’s Google unit and social media site Reddit said in testimony released on Tuesday. Senior executives from Google, Reddit, and the Electronic Frontier Foundation and legal experts are due to face questions on Wednesday […]
Herow, a French startup that helps marketers and app developers engage mobile users with contextual messaging, said it has closed an $ 18.6 million series B round of funding from Xerys Fund, Siparex, and Calao Finance. In truth, only $ 8 million of the funding is fresh, given that Herow apparently closed its series B […]
If your marketing team’s creativity has stalled out, these three tactics will get it flying high again. October 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild […]
Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relationship between technology, data and fan experience. October 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, talks about his […]
October 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long […]
Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success. In […]
Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The move is Adjust‘s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy. I’m heading to Adjust’s Mobile Spree conference in San Francisco today […]
Mobile app monetization firm YouAppi says app retargeting and reengagement campaigns can create a 70% improvement in the number of users coming back, particularly for ecommerce apps. That’s important for app marketers to know, with 77 days to go in the holiday selling season (yes, I suppose ecommerce people are thinking about that already). Data […]
Google says it’s investigating ways to preserve user’s privacy without impacting their display ads experiences, in part through AI and machine learning. In a blog post this morning, the Mountain View company announced it’ll soon introduce an ad frequency feature in Display & Video 360 — its end-to-end programmatic ad campaign management platform — that’ll […]
Racism, sexism, and politics pose the highest risks to brands buying media today, according to a brand suitability survey by services firm Channel Factory. Channel Factory surveyed media buyers across the U.S. and Western Europe to determine which content topics were most likely to cause sensitivity. While the survey covered all brand marketing, I heard […]
“Let’s not use society as a test-bed for technologies that we’re not sure yet how they’re going to change society,” warned Carly Kind, director at the Ada Lovelace Institute, an artificial intelligence (AI) research body based in the U.K. “Let’s try to think through some of these issues — move slower and fix things, rather […]