These tips can help your business survive hard times. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s easy to make money when customers are flocking to you, the economy is booming, and everyone is happy. But what happens when that all changes? If you built a sand castle […]
How artificial intelligence can make your team more human. August 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University’s Keller Center for Research? The problem with cold […]
Here are four questions every company should ask before marketing for consumer bucks. August 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Consider this scenario: You’re on a journey and reach a crossroad. You ask directions from two strangers. One tells you to turn left and, in convincing, sincere language, […]
Singular said it has released a first-in-industry tool that detects far more ad fraud on Android mobile devices than existing solutions, saving customers millions of dollars annually. If you’re a mobile game or app publisher, you will probably never know how much ad fraud costs you, according to a report by Singular. You can look […]
TapClicks, which describes itself as a marketing tech company for agencies, media organizations, brands, and enterprises, today announced that it’s raised $ 10 million in equity financing from Boathouse Capital, bringing its total raised to date to nearly $ 30 million. CEO Babak Hedayati said the fresh capital will be used to develop and incorporate […]
These details may seem like common sense, but they’re often easily overlooked when sending out marketing emails. August 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You’re so proud of this email. The design is outstanding, and the copy is so convincing, it would convert the Dalai Lama himself. So, […]
Reputation.com (formerly ReputationDefender) is a Redwood City, California-based company that provides solutions for tracking and improving online reviews and local search visibility for businesses. Today, Reputation revealed it has secured $ 30 million in equity financing led by Ascension Ventures, bringing its total raised to over $ 100 million. New investors Akkadian Ventures, Industry Ventures, […]
Banksy and others demonstrate how to take advantage of this strategic tactic. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every brand hopes to build major buzz. Gaining marketing momentum can position companies and ideas to take off and succeed in big ways, but how do they best grab this […]
We all want to be recognized. Whether you’re a marketer or a professional athlete – whether the job is running ads or running routes in NFL stadiums — we all want to put our best foot forward. We put in work, and we want that work to get noticed. Then again, no one gives much […]
(Reuters) — Instagram is adding an option for users to report posts they think are false, the company announced on Thursday, as the Facebook-owned photo-sharing site tries to stem misinformation and other abuses on its platform. Posting false information is not banned on any of Facebook’s suite of social media services, but the company is […]
August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. More than half of all Americans over the age of 12 have listened to at least one podcast, with virtually a third downloading or streaming a minimum of one per month (up from one in four people two years prior). That dwarfs […]
[unable to retrieve full-text content] A decentralized approach to marketing might be the ticket. Entrepreneur: Sales and Marketing
The video game market is booming — PwC’s recent Global Entertainment & Media Outlook predicts it will reach a revenue of over $ 30 billion by 2023, compared to $ 16 billion in 2014, in the U.S. alone. Within the burgeoning gaming market, PwC cited esports as the fastest-growing segment, predicting an annual growth rate […]
Put your money where your online retailer is. August 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that […]
Sometimes, images are everything. August 13, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this fast-paced world of information, it’s vital to stick out, but getting eyeballs on your content takes a certain level of skill or budget. Visuals are going to be a huge component to any successful PR strategy, […]