Tips

5 Ways to Complement Marketing Automation With Human Connection

Even in the digital age, person-to-person outreach remains essential. October 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship […]

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Is Your Brand Engaging or Intrusive?

A brief guide to developing constructive consumer relationships. October 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Managing a brand is a little like that relationship you have with your old roommate. You wistfully remember your good old days and the fun, crazy and life-changing experiences you shared, and you’re fiercely […]

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Google and Reddit defend law protecting tech companies from liability for user-generated content

(Reuters) — A 23-year-old law giving technology companies legal protection from lawsuits over user-generated content remains critical to the internet’s future, Alphabet’s Google unit and social media site Reddit said in testimony released on Tuesday. Senior executives from Google, Reddit, and the Electronic Frontier Foundation and legal experts are due to face questions on Wednesday […]

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13 Expert Tips to Increase Online Conversions in 2020

October 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long […]

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Adjust acquires smartphone measurement tool from Japan’s CyberZ

Mobile measurement firm Adjust has acquired Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from Japanese marketing agency CyberZ. The move is Adjust‘s fourth acquisition in a year, and it represents its expansion in Asia and the Japanese mobile economy. I’m heading to Adjust’s Mobile Spree conference in San Francisco today […]