Regardless of the discipline, few kids dream of glory as the 53rd man on an NFL roster, a career minor leaguer, or two-way professional basketball player splitting time between the NBA and G-League. Any aspirational, sports crazed adolescent daydreams about dominating the highest level of sports. Of course, around the same time we learn about […]
Text campaigns can pay huge dividends in the new decade. January 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it’s a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you […]
More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. January 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies […]
GamesBeat Summit 2020 will focus on the latest trends in the gaming ecosystem, so of course we’re going to have a panel on the future of influencer marketing. Our event will take place on April 28 and April 29 in downtown Los Angeles at Two Bit Circus, a “micro-amusement park.” This place combines old-style circus […]
Combining video marketing with your sales funnel forms a very strategic combination. January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of […]
(Reuters) — Italy’s competition watchdog has launched proceedings against Facebook for non-compliance with a request it had made regarding improper commercial practices in the group’s treatment of user data, the agency said on Friday.The procedure could lead to a possible fine of €5 million ($ 5.6 million), the agency said in a statement. In November […]
StreamElements has partnered with Magic: The Gathering maker Wizards of the Coast to launch SE.CAP, what it says is an integrated influencer marketing platform that helps brands monitor content creators and motivate them with rewards. For brands, the platform helps grow and manage creator communities and programs while streamlining the process of creating measurable and […]
Start now and grow your business with these tips. January 22, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollet explains how to build your email list quickly, even when you are just beginning to build a business. If you don’t already have a […]
Artificial intelligence startups appear to be booming. Global venture capital increased 20% in 2019, while acquisitions jumped 24.8% from the previous year. According to a new report from CB Insights, AI companies raised $ 26.58 billion across 2,235 deals in 2019, up from 1,940 deals the previous year that totaled $ 22.148 billion. The 2019 […]
It’s time to move beyond mere product recommendations. January 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, […]
AppsFlyer has raised $ 210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing. Mobile ad spending was expected to hit $ 165 billion in 2019, according to Warc Data. Mobile attribution companies like AppsFlyer are important because they can figure out whether that spending was effective or […]
January 20, 2020 7 min read This story originally appeared on PR Daily On its face, it seems somehow glib to try to draw practical lessons from Martin Luther King, Jr.’s “I Have a Dream” speech, delivered on the steps of the Lincoln Memorial, Aug. 28, 1963. This speech transcended speechwriting and speech-giving technique. This […]
After blowing a decade releasing confusingly numerous Macintosh computers, Apple invited founder Steve Jobs back to his company, kicking off a historic period of growth through reduction. Jobs slashed entire product lines, redesigned Macs to focus on simplicity, and — with sharp marketing — turned the nearly bankrupt company into an industry leader. Apple then […]
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. January 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that […]
Funnel, a Swedish startup that’s setting out to help marketers automate their data collection, has raised $ 47 million in a series B round of funding led by Eight Roads Ventures and F-Prime Capital, with participation from Balderton Capital, Oxx, Zobito, Industrifonden, and Kreos Capital. The raise comes as digital ad spending in the U.S. […]