The Internet is having a field day with Peloton’s silly holiday ad. But underneath the barbs is an interesting question: How do ads like this pass through so many layers of approval, by so many talented stakeholders, and still get the green light? Wouldn’t someone call an audible along the way and demand changes? Ironically, […]
The actor in Peloton’s confusing and much-criticized holiday ad has broken his silence. December 6, 2019 2 min read This story originally appeared on Business Insider Beyond the memes and tweets, there are real people behind the faces in the Peloton ad. Sean Hunter, an actor and teacher who appears for just a few seconds without […]
Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares […]
(Reuters) — Facebook on Thursday sued a Hong Kong company that it said baited people into clicking on celebrities’ photos and bogus advertising links, so it could install malware and run ads for counterfeit goods, diet pills and male enhancement supplements. The social media company accused ILikeAd Media International software developer Chen Xiao Cong and […]
The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses Nike’s overall marketing plan and how a smaller business can emulate the brand’s success strategies. From there, Siu visits Nike’s homepage and breaks down […]
When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at […]
The holiday season is imminent, and it’s another marker in the year where retailers, service providers, and other industries tailor their offerings to fit in with the seasonal holidays. But why exactly is seasonal content so important, especially for mobile games? In short, it can boost session lengths, retention, and monetization because it gives players […]
Popular language learning app Duolingo has raised $ 30 million in a series F round of funding from Alphabet’s investment arm CapitalG. This takes Duolingo’s total money raised to $ 138 million and gives it a valuation of $ 1.5 billion — more than double the figure at its series E round back in 2017. […]
In case you missed the memo, podcasting is hot. This year’s annual Infinite Dial report from Edison Research and Triton Digital showed that 51% of the U.S. population (144 million people) had listened to a podcast at some point, up from 44% the previous year. Drilling down into the numbers showed that 32% of the […]
Presented by Cvent Event marketing technology is the key to making events your opportunity to reach, engage, and convert new customers. To learn how to make them a meaningful portion of your overall marketing budget, and have demonstrable results every time, don’t miss this VB Live event. Register here for free. Nothing beats the power […]
The SBA offers a handy guide for shoppers and business owners to take advantage of Small Business Saturday. November 29, 2019 1 min read Saturday, November 30, 2019 is Small Business Saturday – the 19th celebration of small businesses and their important place in local communities. This annual day was founded by American Express in 2010 and […]
PlayStation left all other gaming brands far behind when it came to recent TV ad impressions, with Nintendo in second place. Once again sports, especially the NFL and NBA, were huge drivers of impressions for the industry overall. Sony company accounts for over 61% of the sector’s TV ad impressions across 30 days GamesBeat has […]
Executive brands are evolving through the power of expertise, authority and trust. November 29, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a […]
WhatsApp launched out of beta 10 years ago this month, and the messaging behemoth is now a completely different beast from the one that quietly arrived for iPhone users way back in November 2009. After Facebook shelled out around $ 20 billion to acquire the app in 2014, WhatsApp introduced voice calls, video calls, group […]
Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early. November 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s nothing like a classic holiday scene. Snow dusts the ground, smoke climbs from the chimney and Hershey’s Kisses “Christmas Bells” ads ring […]