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People Buy the Why

The CEO of 4Ocean, a company that sells bracelets made from recycled materials, talks about how his company has created a community based on its mission. September 17, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Alex Schulze is the co-founder and CEO of 4Ocean, which sells bracelets made mostly from […]

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How One Startup Went From Almost Shutting Down to Raising More Than $1 Million

September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Raising capital is one of the most difficult stages in a startup’s journey. Not only do entrepreneurs need to locate and pitch investors, they are often exposed to macro-market movements that can dry up capital when industries experience times of stagnant growth. […]

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Tired of Being Kicked to the Curb? Maybe It’s Time To Be Your Own Boss.

September 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. How would you make a living and provide for yourself if you got laid off by your employer tomorrow?This question isn’t entirely hypothetical in today’s dicey economic environment. As the ongoing Covid-19 pandemic continues to hammer various industries, the number of […]

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Why niche SaaS scales so well

Automation and Jobs Read our latest special issue. Open Now Software as a service is eating the world. Whether it’s payment processing, website building, or restaurant managing software, there’s a SaaS tool out there that handles it. The market for “vertical SaaS” is particularly strong, tripling in the last decade. Vertical SaaS offerings provide a […]