Entrepreneurs

Want To Digitally Transform Your Business? Start With Social Media

Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. […]

Entrepreneurs

ON24: The Two-Decade Journey To An IPO

In early February, ON24 (NYSE:ONTF) pulled off its IPO and the stock price jumped by 42%. The company raised about $ 428 million in the offering. ON24 operates a platform for webcasting and virtual events.  And yes, the growth has been accelerating because of the impact of the Covid-19 pandemic. For the first nine months of 2020, revenues […]