How to Market to Consumers At Home

July 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Even when the country starts opening up in earnest, people may continue staying at home more often out of an abundance of caution. The nationwide shutdown has necessitated some creativity for business owners, who must pivot their marketing efforts. How does your product […]


Meet Mariam Musa: First Black British Influencer To Launch A Solo Collection With A Leading Fast Fashion Brand

Mariam Musa Courtesy of Mariam Musa The rise of influencers has been one of the biggest shifts in marketing over the last decade. Many solo entrepreneurs have gone from making videos in their bedrooms to making millions of dollars through brand sponsorship and Youtube ads. However, like many other industries, there have been differences in […]


Streetwear Culture Goes to the Dogs

August 4, 2020 6 min read In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what’s your business?  My name is Christopher Cargnoni and I’m the founder of Fresh Pawz, a pet brand […]


Black-Owned Businesses Still Lack Resources—Here’s How The Foundation For Business Equity Is Stepping In To Help

The first cohort of business owners who participated in FBE’s Business Equity Initiative experienced … [+] an average of $ 14 million in revenue growth. Courtesy of the Foundation for Business Equity August marks National Black Business Month, a time when companies are doubling down on their efforts to support Black-owned businesses. But for the Foundation […]