Tips

3 Keys to a Highly-Effective Content Marketing Strategy

September 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a […]

Miscellaneous

12 Questions to Ask Before Starting a Small Business, From ‘Billions’ And ‘Ridiculousness’ Star Rob Dyrdek

Other than “Can you give me Kirk Hammett’s email address?” (um, no), the question I’m most often asked on LinkedIn is, “How can I tell if I have a great idea for a new business?”  Ideas are easy to evaluate in hindsight. Objective criteria certainly apply, but predicting whether an idea forms the basis for a profitable, […]

News

How One Startup Went From Almost Shutting Down to Raising More Than $1 Million

September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Raising capital is one of the most difficult stages in a startup’s journey. Not only do entrepreneurs need to locate and pitch investors, they are often exposed to macro-market movements that can dry up capital when industries experience times of stagnant growth. […]

Entrepreneurs

Lovevery’s Founders Show Us How To Thrive, In Business And As Individuals, In The Pandemic

Share to Facebook Share to Twitter Share to Linkedin Amid the global health crisis, the shifting economy, and the evolving political landscape, the world is asking entrepreneurs, strategists, and managers to shift their way of working, thinking, and doing business. At the same time, as any parent will tell you, the past six months have […]

Expansion

7 Steps to Reduce Business Debt in 90 Days

September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When smaller businesses undergo a slowdown like the one many are currently experiencing (not that there’s any precedent for this specific circumstance), owners often target increasing their sales as a primary strategy to reinvigorate their profit goals.  Debt reduction, potentially a more achievable step to healthier net profits, is often […]

Miscellaneous

Seeking Happiness Won’t Help You Make Major Personal Decisions. Here’s What Will

We tend to ask ourselves a simple question when faced with a major personal decision.  Say you’re considering whether to start a business. Or change careers. Or set out to accomplish a huge goal. If you’re like most people, the decision usually comes down to this: “Will (this) make me happy?” The problem is, where major personal decisions are […]