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3 Keys to a Highly-Effective Content Marketing Strategy

September 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has significantly changed business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, declining open rates, or increasing churn; it’s that buyers now expect a fundamentally different relationship with your company.” Consequently, creating compelling, relevant and consistent content is a […]

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How One Startup Went From Almost Shutting Down to Raising More Than $1 Million

September 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Raising capital is one of the most difficult stages in a startup’s journey. Not only do entrepreneurs need to locate and pitch investors, they are often exposed to macro-market movements that can dry up capital when industries experience times of stagnant growth. […]

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